While our focus is understanding you, your family, and your needs, you may wish to know a little about us:

Brian Luce

Brian R. Luce

Founder & Managing Partner

Brian was born and raised in rural Nebraska. He is the oldest of 5 children. He graduated from the University of Nebraska Kearney in 2010 where he double majored in Economics and Finance. Brian worked several years in the banking industry before he and his wife, Brandy, moved to Raleigh in the summer of 2014. He began his career as a financial advisor when he founded Heartland Financial Advisor in 2015.

Brian enjoys being involved in the community and in his free time he helps teach Financial Literacy courses to the Girl Scouts of America. He also enjoys sports, especially golfing, and is an avid Nebraska Cornhuskers fan.

Fun Fact About Brian: One of the things Brian enjoys most in the entire world is…. Caricatures! Although Brandy is not as fond of them, she is always a great sport about it. Their small collection of caricatures collected from their travels continues to grow.