Heartland Way

No matter where you are in life—or where the people who matter the most are—our team at Heartland Financial Advisor is pleased to provide a broad range of financial planning services to address your current and future needs. Whether we are saving for college, saving for a home, starting a business, preparing for retirement, or planning for the transfer of wealth, whether it is today or tomorrow—for you or your loved ones. If it is important to you, it is important to us—ensuring the Heartland Financial Advisor team as your trusted financial partner for generations to come.

If it is important to you, it is important to your financial plan—your family, home, children’s education, travel, retirement, and much more. Understanding your finances is one part of the financial planning process. Understanding you is the most crucial part. We take into consideration all aspects of your life to help you effectively plan to meet current needs while maintaining a focus on your future objectives.

Our Approach

A strong relationship between us, built on understanding your current financial situation and your financial goals and objectives for the future. Some of our discussions during the Discovery process aim to define:
    • Your goals and dreams.
    • What your investment objectives and expectations are
    • How tolerant you are to risk and its relevance to your plan
    • Your investment time horizon—how long you are planning to invest
    • Your specific tax considerations
By spending a significant amount of time in Discovery, we are able to develop a much clearer overall picture of you as an individual—and an investor—in creating a strategy specific to you. It is after having a much greater understanding of you, that we are able to begin building a plan that is truly tailored to you. After all, you would not want someone to build your financial plan based on only four or five questions and assumptions based on the general population…would you?
In Strategy & Tailor, we take what we have learned from Discovery, analyze the information, and begin formulating a customized strategy tailored specifically to your unique needs and objectives. We consider your needs and goals for today, tomorrow, and for generations to come, all while remaining flexible and conscious of how life might change. Once we have developed an appropriate strategy, we will present our recommendations for your consideration. After all, the best financial plan is the financial plan best suited for you.
A plan is only valuable when it is put into action. When we find the strategy that best suits you and you understand how it functions, we take action to see the plan through. Depending on the scope and complexity of your strategy we may need to implement a variety of actions, which may include:
    • Analysis and structuring of cash flow.
    • The implementation of a budget or other cash-saving measures.
    • Opening any new accounts necessary.
    • Ongoing funding of the plan.
    • Repositioning of current assets—the sale, purchase, or transfer of securities.
All while remaining conscious of your changing needs as life happens.
Change is an unavoidable reality: the markets, your goals, and your life all change. A financial plan is a living document. Whether it is your priorities or your investments, over time we adjust accordingly to react to—and take advantage of—change. Sometimes Monitoring & Adjusting can be a matter of rebalancing your current portfolio to maintain the path we have have set out; other times the changes in your life call for adjustments to the overall strategy. Regardless, we are here to monitor your progress towards your goals. By tracking your progress we are able to analyze and make further recommendations so that your plan continues to meet your needs in the most efficient way possible.
Having continuous communication enables us to maintain a greater understanding of and stay updated on your needs. Monitoring only facilitates plan management to a certain extent. Advisor-client Review as a part of regular and open communication is essential to the viability of your financial plan. We like to sit down with our clients a few times a year to make sure we are always providing the highest level of service. When an in person meeting is not feasible, we still make sure to touch base, whether that be through a phone conversation, or through email dialogue. A greater level of communication with you will only strengthen your plan…and we get that.

Our Services

Comprehensive financial plan development means the development of an overall portrait of you as an individual—and an investor—which we then use to create a financial plan with a strategy suited for your goals. Your financial plan can begin at any time. When you start a new job, buy a new home, get married, have a child, change careers, or at any point when you begin planning for your future. As your life changes and you move from one stage to another, we are here to help you reevaluate your plan to meet your changing needs. Whether it is for you as an individual, your family, or for your business, Heartland Financial Advisor is here, helping you develop an appropriate strategy to prepare you today for tomorrow’s successes. We take into consideration all aspects of your life to help you effectively plan to meet current needs while staying focused on your future objectives. Financial Planning can include:
    • Comprehensive Financial Plan Development
    • Cash Flow & Budget Planning
    • Wealth Management
    • Retirement Planning
    • Income Planning
    • Education Planning
    • Risk Planning (Insurance)
    • Estate Planning
    • Business Succession Planning
The complexity of your financial plan will vary on your needs and objectives. What does not vary is the quality of service we provide. Regardless of the complexity of your plan, Heartland Financial Advisor will be here for every step of your financial journey.
Retirement Planning allows you to define your retirement goals, learn about funding options, and develop and implement a strategy to ensure a comfortable retirement. Retirement has often been viewed as the end to a working career, but today’s retirees and pre-retirees are more likely to see it as a new beginning—an opportunity for new adventures and to pursue their dreams. Whether retirement is many years away or right around the corner, it helps to envision your expectations for the future. Consider:
    • When do you want to retire?
    • Do you want to stop working completely, or would you prefer to work part-time or in a different career?
    • Where do you want to live?
    • What activities do you look forward to enjoying?
    • What level of medical expenses do you expect?
The age when you want to retire is a fundamental starting point for determining your retirement needs. If you are planning to retire in the next ten years or so, you may already have a target date in mind. If retirement is further down the road, it might be difficult to identify a specific timeline—but it is never too early to consider the challenges and opportunities that come with different retirement ages. There is no great mystery to saving for retirement. The best trick is to start as early as you can and save as much as possible throughout your working career. Of course, life is often unpredictable, and your earnings must cover competing demands. But, by making your retirement savings a priority and keeping this basic principle in mind—save as much as you can as early as you can—can help you stay on track. It is important to remember that investing your retirement savings offers the potential for growth, but it also involves risk. Your risk tolerance depends on your appetite for risk in the in effort to achieve returns, your overall financial situation, your future earning capacity, and the time frame you have before retirement.
Investing is an ongoing process that involves setting goals for the future and weighing the potential risks and rewards associated with a wide variety of investment options. The answers to the following three questions could be keys to developing a sound investment strategy that is appropriate for your individual situation.
    • What do you want to accomplish by investing?
    • What does your investing timeline look like?
    • How would you describe your risk tolerance?
Your investment objectives will be a part of your overall financial goals. Once you can define a clearer picture of what you want from your money, we can begin developing the best investment strategy that best aligns with it.
Insurance is a way of managing risk. Most of us have heard about the importance of having insurance, but is it really necessary? Usually the answer is “yes,” but it depends on your specific situation. A home is insured for the protection of your mortgage and replacement costs of your home, insuring a roof over your head for you and your loved ones. Vehicles are insured because few people could afford the repairs, health care costs, and legal expenses associated with collisions without coverage. Income protection, protecting against untimely death, and providing for those who matter most to the insured, are all reasons to consider having adequate insurance coverage. Have you prepared appropriately? Types of insurance that may belong in your financial plan include:
    • Life Insurance – Term and/or Permanent
    • Long-Term Care Insurance/Planning
    • Disability Insurance
    • Health Insurance
    • Medical Savings Accounts
There are often expenses associated with insurance, that consumers are unaware of, including mortality and expense charges, account fees, underlying investment management fees, administrative fees, and charges for optional benefits. The costs and availability of insurance are dependent upon factors such as age, health, type of insurance, and amount of insurance purchases. Through a needs analysis we will discuss where insurance fits in to your overall financial plan, allowing you to decide how you may elect to insure the future of those you care about most.
Many people believe estate planning is only a tool used by the top 1%, but that is not the case. Your estate is comprised of everything you own. No matter how large or how modest, everyone has an estate. In fact, good estate planning may mean more to families with modest assets, because often they can least afford to lose them. The basic premise of estate planning is making a plan in advance and naming whom you want to receive the things you own after you die. However, good estate planning does so much more than that. Important reasons to include estate planning in your overall financial plan include:
    • Designating guardianship and inheritance manager for minor children
    • Preparing for transfer of wealth in accordance to your wishes and values
    • Detailing instructions for your care if you become disabled before you die
    • Providing for loved ones who may not be prepared to handle an inheritance well
    • Ensuring transfer of wealth is done in a timely manner
    • Minimizing tax implications, court costs, and unnecessary legal fees to your heirs
Estate planning is not just for the top 1%, nor is it just for “retired” people, although people do tend to think about it more as they get older. Illness and accidents happen to people of all ages, and even without said events we can not predict how long you will live, which is why it is important to include estate planning in your financial plan. Too many people do not plan. If you do not have a plan, your state has one for you, but you probably will not like it.
    • At disability: The court, not your family, will control how your assets are used to care for you through a conservatorship or guardianship. It can be expensive and time-consuming, becomes public record, and it can be difficult to end even if you recover.
    • At your death: If you die without an estate plan, your assets will be distributed according to the probate laws in your state. In many states, if you are married and have children, your spouse and children will each receive a share. That means your spouse could receive only a fraction of your estate, which may not be enough to live on. If you have minor children, the court will control their inheritance. If both parents die, the court will appoint a guardian without knowing whom you would have chosen.
Given the choice—and you have the choice:
    • Would you prefer to have these matters handled privately—by your family—or the courts?
    • Would you prefer to keep control of who receives what, and when?
    • If you have children, would you prefer to have a say in who will raise them if you are no long able?
Heartland Financial Advisor will not only help develop an estate plan as part of your overall financial plan—we will be there for you and those you care about through the most trying times, providing the peace of mind that comes with having a properly prepared plan in place. Advance Estate Planning is one of the most thoughtful and considerate things you can do for yourself and those you love.

Ready to find out more?

Contact us today to schedule your complimentary consultation.